Tuesday, October 9, 2018

Simon Callow in Being Shakespeare - Great Promo Video

So, in my opinion, a good promotional video for a one-person show should have the following ingredients:

  • It should show actual clips of the performance
  • The performer should give some context, if possible, about the show
  • Some good pull quotes are a good idea
  • The whole thing should be short and of high quality


Basically, it should give a good idea of what an audience member can expect while also being appealing enough (baiting the hook, so to speak) to get potential audience members to buy tickets.

This promo for Simon Callow's Being Shakespeare pretty much checks all the boxes.



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